Future of retail: Personalized pricing "optimizes" for individual customers

Darwin Geo-Pricing is a geo-targeted service, which has been created by Darwin Pricing LLC to optimise the sales of e-commerce retailers. The system uses artificial neural networks to provide a real-time model of the varied prices in different locations. This enables e-commerce retailers and brands to personalise their pricing for each customer, therefore generating more profit. Additionally, the real-time collection of data responds to any market changes, further boosting the accuracy of the pricing system.