Wallmart launches personal shopping via text message

Walmart’s tech incubator is out with its first experiment. The incubator, known as Store No. 8, just launched Jetblack, a concierge-style service for requesting stuff and getting it really quickly. During its pilot period, the project was known as Code Eight. To shop with Jetblack, first you need an invite. Right now the service is limited to some customers in Manhattan and Brooklyn who are part of an eight-month pilot program restricted to buildings with a doorman, though that will soon expand and a waitlist is available now. The service is $50 a month — considerably less than some adjacent competitors, while considerably more than Amazon Prime — and promises same-day delivery. While concierge services like Hello Alfred position themselves as high-end options for people wishing to live more serene lives, Jetblack is focusing on “time-strapped urban parents” seeking “more efficient ways to shop for themselves and their families.” To request something, Jetblack members send a text message and will receive product recommendations sent back in text. Those recommendations are culled from Walmart and Jet.com but also from specialty retailers locally. That means any product request is fair game and “sourcing a specific beauty cream from a member’s favorite local boutique, curating custom Easter baskets and delivering them once the kids are asleep and rushing beach essentials to a family on vacation” are all within the realm of Jetblack fulfillments.