House ‘For Sale’ signs are going digital

Real estate startup Compass has developed a high-end sign shaped like a magnifying glass, with a glowing ring. In the center of the ring is the real estate agents’ contact information. As a person walks by the sign, LED lights activate and cascade down the sides of the ring. The lights draw attention to a QR code on the sign. Scanning the code takes prospective buyers to the Compass app, where they can see more information about the property. Compass has also negotiated a deal with Waze that will showcase sign locations in the Waze app. In the future, Compass plans to build a fully digital version of the sign that agents can update in real time. They are also currently working on an augmented reality version that might show images of the house, or information about the neighborhood.