Transparency engenders trust: H&M listing supplier info on every product

H&M has launched a tool that lists all suppliers and factories attached to an individual product, giving consumers an unprecedented level of access and transparency to its supply chain. Available on all 47 local H&M websites, a ‘product sustainability’ button on individual product pages displays details on materials, as well as the country, city and factory (including address and number of workers) that garment was created in. In-store, that information can be obtained by scanning price tags through the H&M app. “We are so proud to be the first global fashion retailer of our size to launch this level of product transparency,” said Isak Roth, head of sustainability at H&M. As consumers become increasingly worried about social and environmental issues (such as fair labor and sustainable resources), radical transparency has surfaced as one of the top 10 trends that will shape the industry in 2019, according to The State of Fashion Report 2019 by McKinsey & Company and the Business of Fashion.