Dockers Becomes Latest Brand to Embrace Content Marketing With Original Web Video Series

As web video and content marketing are more in vogue than Super Bowl campaigns these days, Dockers has produced a web video series featuring six social media and fashion influencers. Each video (promoted on its Facebook page) captures a day-in-the-life of six Men of Style, who “dress like they mean it, reflecting the brand's current tagline "Wear the Pants"