Now trending: Fitness trackers... for dogs

We already know that most pet owners see their dogs as members of the family, so it makes sense that there is now a rise in fitness trackers for pets. The 'RAWR' collar, positioned as a feature-rich smart collar for your canine, is outfitted with activity tracking technology, health monitoring, GPS tracking technology and even a personal assistant. The collar also works to keep your dog seen in lowlight scenarios thanks to the flashlight functionality, while the stylish design makes it an easy solution for discerning canine owners to put on their pooch. Watch this space