Rental car lets kids color the upholstery

Car rental company Hertz has developed a prototype for a unique rental car – one that can keep the kids entertained on long journeys, and possibly prevent the dreaded, “Are we there yet?” The Innovation Team at Hertz have adapted a Volvo XC60 into what Hertz calls, “a moving canvas,” by covering every interior surface, from the seats to the ceiling, in a specially-developed upholstery printed with coloring book designs such as animals, flowers and – cars. The designs can be colored in and then wiped clean for the next rental.
The one-of-a-kind car recently had a trial run at the company’s London Heathrow branch, where children were brought in as ‘expert testers’ to give the car a trial run. During the trial, both children and parents expressed delight at the potential to rent the boredom-busting car in the future. Although not yet available for rental, Hertz will continue to consider customer reaction while deciding whether to roll the car out in the future.