Restaurants are branding more make-at-home meals

Cheesecake Factory is one of America's top fast-casual restaurants, known for huge portions and an arms-length list of their namesake cheesecake. Now the company is selling restaurant-branded cheesecake mixes you can make at home so you can whip up your own cheesecake, strawberry cheesecake, snickerdoodle cookies, chocolate cupcakes, & vanilla cupcakes. For some restaurants, branded foods are a natural extension that can up their brand exposure, as well as their bottom lines.