Transparency trend takes retail further with traceable QR labels

Origin, built on blockchain technology, offers a smart and practical way for consumers to access information on each stage of a product’s journey. Shoppers flash a QR code in-store to see the full history of each product, and make informed purchase decisions. Food industry players throughout the value chain also benefit from this cost-effective solution. Brands and retailers are able to better control supply chains, through better visibility as well as real time management of product recalls. Projects are underway with a number of Bureau Veritas clients, and the technology is now ready to be launched to the wider market