Whole Foods joins the lifestyle brand trend as it enters the resort business

Upscale and healthy grocer Whole Foods just announced plans to open its own resort. The goal is to open the Whole Foods Resort somewhere in the Austin, Texas, area near the company’s current headquarters. The focus at the resort will be on healthy eating and living. By making guests more aware of how their choices can effect their weight, cholesterol and blood pressure, the chain hopes to make healthy living a premium destination experience.