Wine sold in cans trending across France

Canned wine is getting a push from a French wine brand. Winestar is producing what they call "premium" wine in small formats, like beer-sized cans. Not surprisingly, the cans are marketed toward younger drinkers who grew up with canned soft drinks. While we have seen canned wines before, what makes this different is the quality in the cans, as opposed to the cheap plunk that is usually sold in boxes and other unorthodox formats.