Is beet juice the new pomegranate juice?

As long as humans have existed they have been looking for that magic elixir that will keep them young and healthy. And every once in a while a new product is marketed that captures the imaginations of countless customers. It was that way for pomegranate juice, which promises a raft of good vitamins and "powerful antioxidants." Now marketers would have you drinking a beet juice each morning to "power up" your day. According to the hype, beet juice "naturally boosts stamina and endurance – the secret of high performance athletes!" Love Beet Juice, the latest entry to the marketplace comes in two flavor varieties.