Added
18 December, 2012
Big brands creating new category of food-beverage hybrids, like drinkable oatmeal
"Drinkify" is PepsiCo-speak for the R&D push to liquify snacks. Leche con Avena is a drinkable oatmeal produced by its Quaker brand in Latin America.
Visit the original source of this trend at www.brandchannel.com