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The Maestro's picture
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Added 9 February, 2018

Miquela Sousa is an influencer like any other, except for one big difference – she’s a virtual avatar that exists only online. She rocks Supreme, Prada and Chanel, and attends exclusive events with other influencers. But she’s isn’t real in the traditional sense of the word. She’s 19, half Brazilian, half Spanish and based in Los Angeles. She...

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Added 4 February, 2018

Japanese skincare company Shiseido has years of experience marketing anti-aging treatments to adult women. But the company recently launched a new brand geared toward high school-aged girls. Posme debuted on January 16 as part of the company’s long-term strategy. Its first release is Play Color Chip, a multi-use product for lips, cheeks or eyes...

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Added 31 January, 2018

Researchers at the UK’s Cosmetic Science Group at London College of Fashion have been exploring the use of additive manufacturing for a whole new industry and application: makeup. In a newly-published study in the Journal of Dermatology and Cosmetology, they describe the use of 3D printing to produce personalized lipstick. The work involves...

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Added 22 January, 2018

AR hardware company Vuzix designed a pair of smart sunglasses that are compatible with Amazon’s Alexa. The Vuzix Blade AR glasses were showcased this week at CES. A wearer can ask Alexa for information and have it displayed on the glasses using the augmented reality technology. For example, when the wearer asks for Alexa, they will see a green...

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Added 21 January, 2018

Inspired by years of silk scarf collecting, Hermes hound Michael Tonello came up with the idea of repurposing high-end scarf designs into comfortable, handcrafted footwear. Made with upcycled vintage Hermes silk scarves, each pair of these colorful espadrilles is unique. The brand is gaining traction in fancy shops in the USA and elsewhere....

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Added 20 January, 2018

Whether it's going to get your brows waxed or tweezed by someone new or having no idea how to create the brows you aspire to have at home, we've all felt like we may or may not be wasting our money — and maybe even endangering our brows. Benefit Cosmetics might have a solution. Known for Brow Bars around the country and a new brow collection...

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Added 11 January, 2018

Utilizing a camera scanning system, displays and projectors, Amazon's patent for a blended-reality mirror describes an item that could (if produced) allow users to try on clothes virtually. The device would be part reflective and part transmissive, wherein the users face and eyes are recognized and reflected back, though affixed to a...

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Added 8 December, 2017

Sports giant Nike has created the world’s first “breathable” hijab for female Muslim athletes which keeps them cool and doesn’t block out a referee’s whistle or instructions. Out now, the head covering looks to make all sports more accessible to Muslim women as it is lightweight and unlikely to impede movement.

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Added 20 November, 2017

Major cosmetic companies are looking to install beauty counters for men in department stores, and bolster their online sales to the world's "metrosexuals." A good example of what's on the horizon comes from the Lqd Mens Essential Gift Pack, a set of skin care products that are supposedly specially designed for the manliest of skin, keeping it...

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Added 19 November, 2017

South Korea’s Incheon International Airport announces plans to open a plastic surgery clinic for passengers interested in having an operation done, whenever they need to have one during their travels. The move was motivated by South Korea’s growing status as a medical tourism destination. It also reflects a worldwide retail trend to bring goods...