More cosmetic companies are targeting urban men

Major cosmetic companies are looking to install beauty counters for men in department stores, and bolster their online sales to the world's "metrosexuals." A good example of what's on the horizon comes from the Lqd Mens Essential Gift Pack, a set of skin care products that are supposedly specially designed for the manliest of skin, keeping it hydrated, and ridding it of dirt, debris, microorganisms, and other contaminants.