Inspired by Iceland, the country's tourism board, has given you until autumn to ask a real, live Icelander any question you'd like about the small Nordic island nation. In a clever bid to promote the country, the campaign has selected seven citizens, all of whom have the typical Icelandic name Guðmundur (for men) or Guðmunda (for females) to...
Conceding to health trends that prioritize authentic, natural and organic ingredients, Diet Pepsi has decided to stop using the artificial sweetener aspartame in their drink products. The company’s CEO noted that Millennials’ perceptions of “healthy” make sugar less of the bogeyman it once was. Now it’s artificial and other lab-created...
Consumers increasingly want to know where the products they consume come from, how they are made, and the social and environmental impacts those products have on the people who make them and the places they come from. This trend is most obvious in the food and beverage sector, where consumers are increasingly demanding – and receiving –...
We are often asked whether trends just happen, or if it is possible to manufacture them. While most unfold organically, without conscious intervention, many others are the result of a concerted effort of a person, company or government. While many food trends may seem to magically appear from nowhere, the truth is that many governments are...
Amazon has long been at the forefront of innovative marketing and shipping ideas, from delivery drones to shipping products to local warehouses when customers are only starting to consider ordering them. However, neither of these novel ideas address one of the most recurrent issues for online retailers – failed deliveries due to "last mile"...
We are seeing more and more public advertisements that are interacting with their environments in creative ways that engage viewers. Recent examples include billboards in the UK that point out airplanes overhead, along with their destinations, and a metro ad in Sweden that reacted to trains pulling into the station. Hot on this trend comes a...
While alcohol consumption in general remains relatively flat, consumers are guzzling down more expensive, high-quality liquor in recent years. Whiskey has proven especially popular with a new generation enamored with the Golden Age of cocktails. First bourbon was in vogue as the main ingredient in classic cocktails that hadn't been seen since...
3D hasn't gone well for television, and the concept has cooled in cinemas. Part of the problem is that most 3D technology requires that the viewers wear special glasses. The holy grail in 3D video is in creating images all three dimensions without the need for people to wear special lenses. Several companies have created this technology, but...
Critics malign the selfie trend for celebrating narcissism. Companies, on the other hand, are embracing this trend as an avenue for free promotion. More and more we are seeing tourism destinations and other venues creating "Instagram moments" that invite customers to take photos of themselves and post to social media. Now Virgin Atlantic...
As marijuana legalization spreads across the USA, entrepreneurs are racing to get in on the ground floor of this nascent market. Many established companies are wary of the sector because contradictory state and federal regulations make the business of pot a risky proposition. Start-ups on the other hand, have lots less to lose, so the race to...