One hallmark of our green-conscious age has been the rapid rise of reusable, cloth grocery bags, sold at checkout counters or brought from home. Some cities have banned single-use plastic bags altogether, which others encourage (or require) stores to charge a few cents for them. Either way, plastic bags and other packaging create obvious issues...
As we've pointed out many times, numerous retailers the world over are looking to turn themselves into lifestyle brands that escape product typecasting to supply their customers with all manner of goods and services that fit into consumers', well, lifestyle. Problem is, most brands just do the one thing they do well. The answer to this...
It's been few years since sport shoe giants Nike and Adidas have been offering customers the ability to customize their own sneakers by choosing the colors of various parts. The success of this offering is partly due Millennials’ desire for uniqueness, a result of being told ad infinitum as children that each is a “special snowflake.” Whether...
Even the most casual trend spotter has heard about the Next Big Thing in mobile: wearables like watches and activity bands. While Google Glass seems to have come and gone, and we about to feel the impact of Apple Watch, this trend is poised to be much bigger than smartphones worn as accessories. Adidas just announced they are releasing a range...
Drinking, partying and club life in the 21st Century are continuing unabated, what which breathalyzers now a relatively common sight in corner stores and pharmacies, and Red Bull firmly established as a go-to mixing ingredient. Now XUVO, a tablet that's meant to be dropped in drinks, is looking to become the Next Big Thing. Combining the...
A deepening trend sees companies attempting to harness the power of “lifestyle brands” by expanding into all manner of product lines unrelated to their signature offering. By encouraging consumers to embrace not only just a single product, but an image, attitude, or, indeed, a lifestyle, companies of all stripes are inspiring new levels of...
