Daily deal sites opening physical shops to fight flash-sale consumer fatigue

Gilt, the innovative fashion flash-sale site, is the latest online fashion phenom to open a physical outlet. The pop-up shop, dubbed Designer Outlet, is another attempt by Gilt and similar online operations to skirt flash-sale fatigue. While the concept was built on the idea that users shop during specific windows of time, 30 percent of Gilt's traffic comes from mobile devices which means users want full access when they want it, and wherever they want it. The online curation site Fab.com moved opened a retail store in Hamburg, Germany earlier in the spring, following similar moves by many other online retailers.