Luxury travelers are spending even more on wellness

Whether you’re a wellness traveler seeking a luxury experience — such as a celebrity-hosted summit or an exclusive spa getaway — or seeking the ultimate eco-adventure, worry not: There’s now a trip for you. More affluent travelers are looking to spend their cash on trips centered around their physical and mental well-being, like high-end retreats complete with in-house therapists, wellness coaches, and personal trainers, or luxury events like the Goop Wellness Summit hosted by Gwyneth Paltrow. The industry has taken notice, as more companies get creative on how they can appeal to this high-end traveler. Peloton, for example, fans can now search its hotel finder tool to see which hotels offer the upscale bikes and streaming workout service.