Macy's mobile checkout app lets shoppers skip the line

Macy's is getting on the trend to make checking out at stores less of a hassle. The company will roll out a mobile checkout option, powered by its mobile app, to all full-line Macy's stores by the end of 2018. Macy's has been testing the mobile checkout option at its store in Woodbridge, New Jersey. The platform allows shoppers to scan bar codes on items (apparel, home goods, etc.) with their phones, as they add merchandise to their baskets in stores. Relevant discounts and rewards will also be applied, via a shopper's loyalty account, throughout. When customers are finished shopping, they will head to a special counter for mobile checkout, where an associate will remove security tags and make sure the number of items scanned adds up to those paid for. Then, they're ready to go.