Transparency trend: Scan any product to find out if your money funds causes you oppose

Buycott is a new phone app that helps you align your everyday spending with your principles. When you are at the store, scan a product with the Buycott app and it will look up the product, determine what brand it belongs to, figure out what company owns that brand, and who owns that company. In short, A buycott is the opposite of a boycott, letting your spend products that support the values you agree with. The transparency trend, which doesn't let companies and brands keep secrets from their customers is continually getting more so. This nifty new app is a terrific example of why companies need to be more open with their customers and be part of the conversation about them that is already happening.