Added
21 December, 2012
Starbucks tests evening wine concept in bid to become a lifestyle brand
Starbucks Evenings is a test concept that has been quietly piloted over the past year. After 4pm daily in these pilot locations, the store flips to a menu offering a selection of wines, beers, various small plates (such as truffle mac and cheese), salads (baby arugula with fresh basil and pickled beets, anyone?), sandwiches (such as fire grilled chicken with goat cheese) and even desserts.
Visit the original source of this trend at www.brandchannel.com