FaceGym, for faces, is branching out into the United States

Enough of working on those abs and glutes! It’s now time to participate in one of the most trending routines across the world – Exercising for your face! Yup, you read that right! Here to help you sculpt your face the right way is a brand called FaceGym, that aims at creating exciting workout routines for the much-ignored facial muscles. Started by beauty-journalist Inge Theron, FaceGym is constantly reinventing ways to help prevent skin sagging and more through a natural medium. After successfully running in London, the unique fitness center is all set to open at Bond Street in New York City’s NoHo neighborhood this September. Regular workouts at FaceGym include a warmup, a detailed routine, and quick cool-down, each helping you flex the 40 odd muscles in your face. Further, trainers also knead, massage, and contort the face of the participants to best sculpt and tone facial muscles, minus any chemical treatments whatsoever!