New materials keep shirts fresh for 100 days of wear

Wool & Prince is launching a new line of shirts that can be worn for months straight, without wrinkling or getting smelly. The “Better Button-Down” is made from fine wool, which is more resilient and holds fewer odors than cotton or silk. Wool fibers are also harder to break and more likely to bounce back to their original shape. Laundry services are not going to like this trend.