Retailers hook up with Venmo to appeal to younger audiences

Home goods company Williams Sonoma will start accepting Venmo, the app that users link to their bank account or credit card in order to send money to their friends and family, as a form of payment for items on bridal registries. Williams Sonoma hopes the new program will help the company appeal to a younger customer base that is accustomed to using the digital wallet service to pay back friends for expenses or easily split costs.