Will caffeinated juices change the morning rush?

In our continuing focus on trends related to the fast changing drinks industry, we are spotlighting yet another new mashup segment: caffeinated juices. While traditional soft drink sales are declining, producers are filling in the gaps with a wide variety of newcomers including low-sugar drinks, sparkling coffees, caffeinated sodas and sports-drink beers. Frava Caffeinated Juice – in flavors like pomegranate, cranberry, orange, peach and mango – is a good example of the caffeinated juice category, a drink that slots itself neatly between other offerings on the shelf by combining the sheen of juicy health with the kick of an energy beverage. Which of these new offerings will become market leaders is still to be seen, but there is clearly movement in the beverage world as people's drinking trends are clearly in flux.